2019 Reading List
2019 was a year of reading. More than ever before.
I plan to continue the trend in 2020. Reading’s a habit I’ve come to enjoy. The internet is a great place. But almost anything you want to learn can be found in a book.
Listed below are the books I read in 2019. My goal last year was to build a muscle around marketing, so the majority were marketing titles. The ones in bold are my top favorites from the year.
Cheers to a new year of reading and learning in 2020. What’s on your 2020 reading list? 📚
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Books Read
- Ogilvy on Advertising by David Ogilvy
- Talk Triggers by Jay Baer
- The Ultimate Sales Letter by Dan Kennedy
- This Won’t Scale by Drift Marketing Team
- Jab, Jab, Jab Right Hook by Gary Vayneychuk
- The Boron Letters by Gary Halbert
- The Creative Curve by Allen Gannett
- All Marketers are Liars by Seth Godin
- Scientific Advertising by Claude Hopkins
- Marketing Rebellion by Mark Schaefer
- Ca$hvertising by Drew Eric Whitman
- Influence by Robert Cialdini
- Shoe Dog by Phil Knight
- Known by Mark Schaefer
- Behind the Cloud by Marc Benioff
- The Copywriter’s Handbook by Robert W. Bly
- The 22 Immutable Laws of Marketing by Al Ries &Jack Trout
- Managing Oneself by Peter Drucker
- Confessions of an Advertising Man by David Ogilvy
- Positioning by Al Ries & Jack Trout
- Range by David Epstein
- Whale Done by Ken Blanchard
- Purple Cow by Seth Godin
- Setting the Table by Danny Meyer
- Excellence Wins by Horst Schulze
- Atomic Habits by James Clear
