What do a marketer, biblical figure, and rapper named Biggie Smalls have in common?
To each their own 10 commandments.
Drift believes they do marketing different than everyone else in the B2B space. It's hard not to agree. They've built a recognizable brand seemingly overnight. But nothing really happens overnight.
Dave Gerhardt, Drift's VP of Marketing, got caught up in the Instagram rabbit hole one day. He ended up on a celebrity trainer's page. What caught Dave's eye was the trainer's 10 commandments to how he trains. In that moment, he decided to write down the 10 rules Drift uses to do marketing differently in their space.
Watch the video to find out the 10 Commandments of Modern Marketing. Enjoy!
