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6 Brand Marketing Examples: Good and Ugly of Coronavirus
Staying at home is the #1 recommended activity. School doors are physically closed–making parents impromptu teachers. Zoom is the new everyday conference room. The way we live and work has completely changed due…
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Allow Me to Reintroduce Myself
This is a public service announcement. Sponsored by the internet and the good folks at WordPress. Allow me to reintroduce myself. My name is… Michael. Yes. It’s still Michael. But since I’ve…
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2019 Reading List
2019 was a year of reading. More than ever before. I plan to continue the trend in 2020. Reading’s a habit I’ve come to enjoy. The internet is a great place. But almost…
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10 Commandments of Modern Marketing
What do a marketer, biblical figure, and rapper named Biggie Smalls have in common? To each their own 10 commandments. Drift believes they do marketing different than everyone else in the B2B…
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4 Lessons I Learned from a Long-term Sales Approach
“Hey, how about you try a different approach?” That’s the question I asked myself. The majority of my sales experience comes from retail sales. I enjoyed the wireless industry, but I knew I…
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Do You Love to Win or Hate to Lose?
“Which phrase best describes you and why? I love to win or I hate to lose?” Jim Brown asks this question in the “Money Round” to close out the SalesTuners podcast. Guests on…
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How Losing My Job Helped Me Grow
The look on my manager’s face returning from a meeting said it all. Life was throwing me a curveball. My department level was getting cut and I was losing my job. That’s a…