picture of a condenser microphone
Marketing

My First Thoughts on Twitter Audio Tweets

Twitter introduced audio tweets as a new feature this past week. Another way to add personality to tweets using voice. 

I jotted down my simple initial first thoughts on it and wanted to share them.

First thoughts:

  • Use them as pinned tweets–prime real estate
  • A funny aspect –> used like back in my day recording ring tones for voicemail
  • See a big use for musicians to preview and promote music
  • Sports teams can use for highlights and scores (especially if no video available)
  • The player stays at the bottom of the screen so you can keep scrolling and listen–opens the possibility for longer format in the future (learned each audio tweet is a max of 2 minutes and 20 seconds–a thread is created after in the initial audio tweet)

This feature is only available for iOS right now. Sorry Android users🤷🏾‍♂️. It’ll be interesting to see how these are used in the wild.